What we're here for...
The NFFD's mission is to modernise, develop, enhance, and protect the funeral industry, and to provide consumers with a greater, more informed, choice when faced with the costly and emotional task of arranging a funeral.
Whilst there remains a tradition amongst some families to stay loyal to a particular firm of funeral directors...today's economic pressures combined with the ease of the internet when 'shopping around' and domination of the industry by the corporate giants, means the modern funeral market is much more transient, price-led, and difficult to attract.
Though many long-established firms of funeral directors continue to thrive, as the older generation and its associated buying traditions and attitudes dwindles, other, more modern methods of securing business will become vital to the on-going survival of funeral directors in this country.
By using the NFFD's innovative 'back-office' suite of business tools and services, forward-thinking funeral directors can continue to serve their existing loyal customers, but at the same time secure significant new business and help safeguard the industry by adapting to the buying habits and demands of the modern consumer.